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Much of this information was printed in The
Riverside Press Enterprise newspaper
RIVERSIDE
— It’s the custom for school children in Riverside to take tours of
the Mission Inn, and many a little girl has made up her mind on the tour
that when she gets married, it will be in front of the gilded altar in
St. Francis Chapel on the hotel grounds.
The chapel
entrance at left and courtyard outside is one of the more
beautiful spots at The Mission Inn in Riverside. The historic
inn has undergone a ten-year renovation.
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“
I’ve yet to have a little boy say that. They’re looking under the
seats for gum,” says Sharon Yankee, marketing director for the Mission
Inn Foundation and a former docent.
Lest
you assume that the romance of history and the spell of a special place
are lost on little boys, here’s the story of one boy who grew up in
the shadow of the historic hotel and went on to buy it and rescue it
from possible ruin. Taking the honorary title “Keeper of the Inn,”
he has run it successfully since its grand reopening 10 years ago.
It’s
a tale that may sound like a modern myth, especially in its strong
echoes of the man who dreamed up the hotel in the first place, the one
they call the “Master of the Inn.” Except it happens to be true. And
it hinges on — of all things — frozen beef burritos. Millions of
them, in fact.
It
all begins when Duane Roberts accompanied his parents to parties and
dinners and other functions at the Mission Inn and would sneak away to
explore the dark reaches of the brick-walled catacombs and other
off-limits areas on the hunt for ...
Duane
Roberts, of Laguna Beach, bought the Mission Inn in 1992 to
restore it to its former glory. He named one of the
restaurants, pictured in background, at the inn after himself.
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THE
MISSION CULT
Now
covering an entire city block in downtown Riverside, the Mission Inn
began in 1876 as Glenwood Cottage, a 12-room, two-story boarding house.
It was made of adobe, the cheapest building material around, which was
covered in clapboard siding to give it a more “Eastern” appearance.
Frank
Miller, the son of the original owner, took it over in 1880, with grand
plans to expand it and attract the wealthy tourists who flocked to the
more posh hotels in Pasadena and Redlands, Calif.
His
original blueprints called for an ordinary hotel, but by the time
construction began in 1902, Miller had changed his mind. He’d become
enamored of a version of local history that romanticized the California
missions, which were founded by Franciscan friars along El Camino Real
in 1769-1823.
Popularized
by a newspaperman named Charles Lummis and other civic boosters, this
mission myth also idealized the cattle-raising rancho system, which was
by then fading into the past, and the Spanish-inspired architecture of
the missions, much of which was fast crumbling into heaps of adobe.

The spiral
staircase is one of its most architecturally beautiful
features at The Mission Inn.
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According
to state historian Kevin Starr, the myth was appealing for several
reasons: It gave Southern California a past of its own, independent from
the more
“Americanized” Northern California, which had been shaped
by the flood of Yankees during the Gold Rush, and it gave city and town
dwellers a connection to the rural rancho past.
“
Lummis’ Spanish myth hit (Miller) with the force of a religious
conversion,” Starr writes in his 1985 work, “Inventing the Dream.”
The
hotelier hired architect Arthur B. Benton, a proponent of the Mission
revival style, to design the U-shaped structure with a red-tile roof now
known as the Mission Wing. Over the next three decades, Miller added
three more wings to the hotel.
An arched
doorway leads to one of the guest rooms at The Mission Inn, of
Riverside, California.
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An
inveterate collector — a William Randolph Hearst without the
publishing magnate’s deep pockets — Miller traveled the world and
filled the hotel with an astonishing array of art works and artifacts
— oil paintings, tapestries, armor, flags, bells, bronze Buddhas and
Bacchuses, Tiffany stained glass windows and Mexican altar pieces.
“
Both architecturally and in terms of boosterism, Frank Miller’s
Mission Inn in Riverside pushed Lummis’ Spanish myth about as far as
it could go, which in Southern California was very far indeed,” Starr
writes.
“
Riverside, which had not even had a mission in the days of the padres,
now became the Southern California center of the mission cult.”
The
Mission Inn was an immediate success.
What
it lacked in luxury appointments, it made up for in atmosphere.
“
Mr. Miller had the foresight to create this romantic California image.
You know how in Las Vegas, they’ve created Paris and New York? He
created this romanticized image of early California days and he invited
his guests to spend time there,” Yankee says.
“
There were simple rooms with Roycroft and Stickley furnishings. They
were simple. But the guests were very well seen to.”

Tiffany
stained glass windows line both sides of the chapel.
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An
entrepreneur and a promoter, Miller used the local culture to lure
guests to the hotel. He would ride the train south to San Diego, reboard
northbound trains carrying tourists from the Hotel del Coronado, and
hand out oranges to get them to stop at the Mission Inn rather than
traveling on to Los Angeles.
“
He was capitalizing on the mystique of the citrus culture,” Yankee
says. “It was a more naive time, when California was the golden state
and the place you wanted to come to experience these things. I’ve seen
pictures. He would have greetings written out in oranges to play up
orange culture.
“
I think Mr. Miller must have been a delightful man.”
In
time, the hotel became a desert getaway for Hollywood stars and other
movie people. With its palm trees, tile-lined swimming pool and
bougainvillea-draped porticos, the Mission Inn was Palm Springs before
there was a Bob Hope Drive and a Two Bunch Palms. Humphrey Bogart was
married there; Bette Davis was married there twice.
After
Miller’s death in 1935, his daughter and son-in-law ran it until their
deaths in the 1950s. The hotel passed out of family hands in 1956, when
it was sold to San Francisco hotelier Ben Swig, owner of the Fairmont
Hotel. With Swig’s purchase, the hotel entered a steep downward spiral
that ended when it closed in 1985.
Even
shuttered, the hotel wasn’t forgotten by the loyal locals.
“
What it really is is a kind of icon,” says Patricia Morton, an
architectural historian at the University of California, Riverside.
“It’s very much beloved and revered and incredibly important for the
identity of the city.”
She
recalls that when she was interviewing at the university and would meet
people in the community, they’d urge her to come and help them save
the hotel.
“
People were upset,” she says. “There was enormous concern that it
would be lost. They’d say, ‘You must come here and help us save our
Mission Inn.’ ”
LOCAL
SAVIOR
Fittingly,
the man who stepped in to save the inn was one of Riverside’s own.
Although he now lives in Laguna Beach with his wife, Kelly, Duane
Roberts grew up mainly in Riverside, the son of a meat wholesaler who
supplied hamburger patties to the original McDonald’s in San
Bernardino.
Like
Miller, Roberts took a piece of the authentic regional culture and
transformed it into something that itself became a part of the woof and
warp of local history. Miller took the romance of California’s rancho
and mission past and turned it into a hotel; Roberts appropriated a
homey Mexican dish and transformed it into a multimillion-dollar
business.
“
My claim to fame. I’ll talk about that all day long,” Roberts says
when asked about developing the first commercial frozen burrito.
Lunching
at Duane’s, the upscale steakhouse at the Inn, he’s seated with
Kelly in his customary booth, the one facing “The Rough Riders,” an
8-foot- tall painting of Teddy Roosevelt’s charge up San Juan Hill,
which he notes is valued at $800,000. A genial host, he’s happy to
recount incidents of local history such as how Roosevelt planted one of
the three orange trees that started the entire U.S. citrus industry, or
how he came up with the frozen burrito when he was a 19-year-old working
for his father’s Butcher Boy Meat Co. and on the lookout for new
fast-food menu items.
“
They didn’t want ham and cheese sandwiches or tuna sandwiches, they
wanted something new,” he recalls. “We had a Hispanic butcher there
— we were a small company at that time, we had 25 people or so —
this man, he comes up, and he says, ‘Why don’t you make burritos?’
“
I ate in Mexican restaurants. There were tamales, enchiladas and tacos.
I said, ‘What’s a burrito?’ ”
After
experimenting a couple of days, he came up with a recipe that he thought
was pretty good.
“
Beef and red chili beans. I made a small batch of them at the plant and
went out and sampled them around. People thought they were great,” he
says.
By
the time he sold the company in 1980, it was producing more than a
million burritos a day and had grown from 60 employees to more than
1,400, and from one plant to six, and had 65 percent of the market in
frozen Mexican food.
After
the sale, he turned his attention to other business ventures such as
real estate and banking, to philanthropies such as an animal adoption
service with the Riverside Humane Society, and to raising money for the
Republican Party.
When
the opportunity to buy the Mission Inn came up, he took a gamble. On
Christmas Eve 1992, he closed on the purchase for $15.6 million.
Running
the hotel hasn’t been easy. These days, the popular resort hotels are
located on the coastline, so the Mission Inn has been forced to reinvent
itself for the broader market of corporate, convention and weekend
travelers and fans of historic hotels.
Still,
Roberts, 66, has fallen hard for the luxury end of the hotel business.
“
It’s not the one that could make the most money, but you enjoy doing
it. There’s a difference,” he says. “There are some businesses
that are very profitable, and money is what drives you to do it. And
there are other things that you get personal enjoyment from and are fun
to do.”
Like
flipping the switch that turns on the extravagant display of Christmas
lights on the hotel every year.
“
I get a big charge out of it,” he says. “I get the kids and I tell
them, ‘This is the one time you can scream and your mother can’t get
mad at you.’ We start yelling, ‘10 ... nine ... eight ....’ Then
we turn on the lights. We have like 2 million lights. There isn’t
anything like it anywhere.”
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