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A crisis is an event, revelation, allegation or set of circumstances which
threatens the integrity, reputation, or survival of an individual or
organization. It challenges the public's sense of safety, values or
appropriateness. The actual or potential damage to the organization is
considerable and the organization cannot, on its own, put an immediate end to
it.
A crisis is any situation that threatens the integrity or reputation of
your company, usually brought on by adverse or negative media attention.
These situations can be any kind of legal dispute, theft, accident, fire, flood
or manmade disaster that could be attributed to your company. It can also be
a situation where in the eyes of the media or general public your company did
not react to one of the above situations in the appropriate manner. This
definition is not all encompassing but rather is designed to give you an idea
for the types of situations where you may need to follow this plan.
Crisis Communications is the process of managing the
strategy, messages, timing and distribution channels necessary to communicate
effectively with the media, employees, core constituencies, clients,
customers and stake holders. The focus of the crisis communications function
is to facilitate the rapid de-escalation of the crisis through timely and
effective communications methods.
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