Chaparral Electronics Inc. was formed in 1974 and has always been a highly
respected Manufacturers Representative organization. We cover the territory of Arizona; New
Mexico, Nevada and El Paso Texas, (known as “Territory 23A” by the “Manufacturers
Association of Agents” or “MANA”) We also cover Nogales in the County of Sonora,
Mexico. We are proud of the fact that we are full members of “MANA” today.
Anne Challinor purchased Chaparral Electronics, Inc; outright in 1999
Anne, with her husband Brian are Directors and Officers of this Mesa,
Arizona based “C” Corporation. We
have 4 Offices today and 5 outside sales personnel, all of whom are devoted to
both our customers and our Principals throughout this Southwestern territory.
Brian is the Statutory Agent and President for Chaparral and he is also assigned
a number of specific accounts to call upon within the State of Arizona.
Eric Christensen is our Area
Manager and FAE. Prior to joining Chaparral, he had extensive experience in the
electronics world as the Vice President of Engineering for one of Chaparral’s
Principals, who we still proudly represent today.
Our operating philosophy is that by providing the Principals that we
work for with the finest representation possible, we will in turn generate
substantial increases in sales and profits for them and also commissions for
Chaparral. Our goal is to do this in a
sustained and consistent manner. To
achieve this requires expertise and success in several separate and yet
corresponding areas:
1) Customer identification and knowledge.
2) In depth
Product/s knowledge.
3) Extensive
knowledge of the Principal.
4) Detailed
competitor’s knowledge.
5) Excellent
Distributor relationships and liaison.
Whenever and wherever procurement will be through distribution, it is
our dedicated responsibility to maintain superb and 100% fair relationships,
with all competing franchised Distributors.
This avoids undue conflicts and it ensures a positive attitude on the
part of the Distributor, towards the Principal and to us at all times. We also support our distribution base to
the very best of our abilities.
With the growth of Contract Manufacturers (we represent one of the best)
Triad Electronic Technologies of Phoenix, Arizona; as well as this region’s
technical community as a whole, we find the inclusion of distribution in our
sales efforts, to be ever increasing in size and significance.
Understanding a Principal's strengths, desired direction and people, are
we believe to be the key requirements towards increasing profits and continuing
superb relationships. We also work best with Principals who are patient,
supportive and understanding in recognizing the fact that “Design In” cycles
may take more than 2 years to accomplish or complete sometimes.
Over the years, working to refine and polish this business philosophy
has given Chaparral Electronics Inc; a reputation for honesty, reliability and
follow-through with customers, Principals and Distributors, that can be demonstrated
throughout the whole of our territory.
Respectfully,
The Chaparral Electronics Team of professional
Representatives