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The AHWATUKEE SIGN has a history unique in the annals of subdivision promotion.
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History of the Ahwatukee Sign
The Ahwatukee Sign on South Mountain
The Ahwatukee Sign on the 25th anniversary of its erection. eddotcom photo

In 1972, developer George Pressley had plans well underway for the creation of a planned community in undeveloped land immediately south of South Mountain. To promote the new development, he struck upon the not altogether unique idea of a massive sign on the hills above the future community.