Untitled Document

Associated File (included in downloaded .zip file)

Target Completion

2-3 weeks prior to launch

Training Dept/LM/Art Dept

Logo will provide the common thread surrounding all promotions, handouts, emails, etc.

Edit sample emails to suit your environment

Coursewhere?KickOffEmail.doc

Have CEO/GM/Higher Management write an endorsement letter promoting the usage of training and how it is key to business strategies

Sample Endorsement Letterceo.doc

Training Dept/LM/Pilot Group

Compile login instructions and have 5-10 people test out the instructions for error (edit as needed)

1-2 weeks prior to launch

Send out a 1st teaser announcing the Open House/Kick-Off event

Coursewhere?Flyer.doc

Send out a 1st teaser announcing the Open House/Kick-Off event

Coursewhere?KickOffEmail.doc

Edit and print finalized documentation for Login instructions

1 week prior to launch

Hand out Flyer announcing the Open House/Kick-Off event (remember to edit Prizes, Date, Time, and Place)

Send out 2nd email teaser announcing the Open House/Kick-Off event (remember to edit Prizes, Date, Time, and Place)

Coursewhere?KickOffEmail.doc

At this time, you may want to start hanging your posters around the office. You also have the option of waiting until the Open House/Kick-Off event

Open House/Kick-Off event

Training Dept/LM/Staff

Host open house that includes computers for students to play with, have upper management speak (if applicable), and hand out finalized login instructions

Open House/Kick-Off event

Have flyers for student to take with them

1 week after launch

Training Dept/Help Desk

Compile list of FAQ's to send out in future handouts, emails, etc.

Send out reminder email that training is available along with login instructions to those that weren't able to attend

NothingReminderEmail.doc

Have CEO/upper management send out an endorsement letter for the e-Learning program

Sample Endorsement Letterceo.doc

2-3 weeks after launch

Training Dept/Help Desk

Send out (or handout) list of FAQ's about training site

Success Stories/ Newsletter

May want to send out a newsletter to include the FAQ's, success stories, etc. If you have a company newsletter, it may be easier to just include articles in that.

Announce first contest (either taking # of courses, logging on to site, taking mentoring, etc.). Know what your prizes are going to be.

Hand out flyers with detailed about contest

Coursewhere?ContestFlyer.doc

Email first contest details out

Coursewhere?ContestEmail.doc

2 months after launch

Announce Open House and have results from first contest - hand out awards and/or prizes to qualifying students

Training Dept/Upper Mgmt

Talk about how training is going in their departments, what do they need from you, success stories, find out what their needs are

2 1/2 months after launch

Announce second contest that includes Upper Management's needs/goals (either take more mentoring, accessing courses, etc.)

4-5 months after launch

Host Open House and have results from second contest - awards, success stories, overall business objectives being met, etc.

6 month after launch

Training Dept/Help Desk/ Upper Mgmt

Compile list of FAQ's from everyone and send out another help sheet

Training Dept/ Upper Management

Continue to do quarterly incentives and promote that upper management do their own internal contests

Include the training logo and success stories, contest results, featured course, etc., in the company newsletter

Continue to email success stories, contest results, updates to training material, etc.(See previous email samples)

Training Dept/Students/ Management/LM

Conduct a Needs Analysis that uncovers what topics your company is in need of learning (certifications, particular software, business skills, etc.). Contact your Learning Manager to assist you with a free online Training Needs Analysis that can be used for management and/or students.

Open House/ Kick Off

Training Dept/Students/ Management/LM

Host another Open House/Kick Off event whenever you implement new courseware selections to your students. You may want to utilize another marketing theme - but remember to keep your unique logo on all articles and emails!

Time Frame	What	Who	Description	Associated File (included in downloaded .zip file)	Target Completion	Completed

2-3 weeks prior to launch	Logo	Training Dept/LM/Art Dept	Logo will provide the common thread surrounding all promotions, handouts, emails, etc.
	Emails	Training Dept/LM	Edit sample emails to suit your environment	Coursewhere?KickOffEmail.doc
	Corporate Letter	CEO/Training Dept	Have CEO/GM/Higher Management write an endorsement letter promoting the usage of training and how it is key to business strategies	Sample Endorsement Letterceo.doc
	Login Instructions	Training Dept/LM/Pilot Group	Compile login instructions and have 5-10 people test out the instructions for error (edit as needed)	SampleLogin.doc

1-2 weeks prior to launch	Flyers	Training Dept	Send out a 1st teaser announcing the Open House/Kick-Off event	Coursewhere?Flyer.doc
	Email	Training Dept	Send out a 1st teaser announcing the Open House/Kick-Off event	Coursewhere?KickOffEmail.doc
	Login Instructions	Training Dept	Edit and print finalized documentation for Login instructions	SampleLogin.doc

1 week prior to launch	Flyers	Training Dept	Hand out Flyer announcing the Open House/Kick-Off event (remember to edit Prizes, Date, Time, and Place)	Coursewhere?.doc
	Email	Training Dept	Send out 2nd email teaser announcing the Open House/Kick-Off event (remember to edit Prizes, Date, Time, and Place)	Coursewhere?KickOffEmail.doc
	Posters	Training Dept	At this time, you may want to start hanging your posters around the office. You also have the option of waiting until the Open House/Kick-Off event	Poster.zip

Day Of Launch	Open House/Kick-Off event	Training Dept/LM/Staff	Host open house that includes computers for students to play with, have upper management speak (if applicable), and hand out finalized login instructions	SampleLogin.doc
	Open House/Kick-Off event	Training Dept	Hang up posters	Poster.zip
	Open House/Kick-Off event	Training Dept	Have flyers for student to take with them	L2_Flyer_01.doc

1 week after launch	FAQ's	Training Dept/Help Desk	Compile list of FAQ's to send out in future handouts, emails, etc.	MSF FAQs.doc
	Email	Training Dept	Send out reminder email that training is available along with login instructions to those that weren't able to attend	NothingReminderEmail.doc
	Endorsement Letter	Training Dept/CEO	Have CEO/upper management send out an endorsement letter for the e-Learning program	Sample Endorsement Letterceo.doc

2-3 weeks after launch	FAQ's	Training Dept/Help Desk	Send out (or handout) list of FAQ's about training site	MSF FAQs.doc
	Success Stories/ Newsletter	Training Dept/Staff	May want to send out a newsletter to include the FAQ's, success stories, etc. If you have a company newsletter, it may be easier to just include articles in that.
	Contest	Training Dept	Announce first contest (either taking # of courses, logging on to site, taking mentoring, etc.). Know what your prizes are going to be.
	Flyer	Training Dept	Hand out flyers with detailed about contest	Coursewhere?ContestFlyer.doc
	Email	Training Dept	Email first contest details out	Coursewhere?ContestEmail.doc

2 months after launch	Open House	Training Dept	Announce Open House and have results from first contest - hand out awards and/or prizes to qualifying students	coupons.pdf
	Meeting	Training Dept/Upper Mgmt	Talk about how training is going in their departments, what do they need from you, success stories, find out what their needs are

2 1/2 months after launch	Contest	Training Dept	Announce second contest that includes Upper Management's needs/goals (either take more mentoring, accessing courses, etc.)

4-5 months after launch	Open House	Training Dept	Host Open House and have results from second contest - awards, success stories, overall business objectives being met, etc.

6 month after launch	FAQ's	Training Dept/Help Desk/ Upper Mgmt	Compile list of FAQ's from everyone and send out another help sheet	MSF FAQs.doc

Quarterly	Contest/Incentive	Training Dept/ Upper Management	Continue to do quarterly incentives and promote that upper management do their own internal contests

Ongoing	Newsletters	Training Dept	Include the training logo and success stories, contest results, featured course, etc., in the company newsletter
	Emails	Training Dept	Continue to email success stories, contest results, updates to training material, etc.(See previous email samples)

Yearly	Needs Analysis	Training Dept/Students/ Management/LM	Conduct a Needs Analysis that uncovers what topics your company is in need of learning (certifications, particular software, business skills, etc.). Contact your Learning Manager to assist you with a free online Training Needs Analysis that can be used for management and/or students.
	Open House/ Kick Off	Training Dept/Students/ Management/LM	Host another Open House/Kick Off event whenever you implement new courseware selections to your students. You may want to utilize another marketing theme - but remember to keep your unique logo on all articles and emails!