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At GDM Consulting, we believe that Strategic
Relationship Management (SRM) extends beyond the traditional sales organization
and technologies such as CRM. We consult with clients to generate increased
value out of all relationships— staff, management, suppliers, customers,
partners, and vendors.
Key Benefits
- Improve client and staff retention
- Grow revenues
- Focus on high value, high return activities
- Eliminate unnecessary costs
- Implement scalable practices
Capabilities
- Strategic Planning and Alignment
- Alignment is a key success factor in all relationships. GDM
Consulting will work with our clients to ensure that their objectives are
clearly defined and communicated. We will then work with our clients
to facilitate alignment of internal and external relationships. We
will define joint success factors and help all parties best contribute to
mutually beneficial relations.
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- Identifying and Managing Critical Relationships
- Via a logical and practical process, GDM
Consulting will work with organizational leaders to prioritize those
strategic relationships which are most critical to ongoing
success. We will then identify the key stakeholders and together put in place appropriate SRM strategies. We will
coach client personnel in addressing potential barriers such as ineffective
communication, disparate values, differing cultures, and disguised
interests.
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- Developing and Implementing SRM Standards
- In an increasingly competitive market space, it becomes necessary to
have consistency, standardization, and scalability in all major aspects of
the business. GDM will work with client leadership to develop
meaningful SRM standards and facilitate their subsequent implementation.
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