Newsletter Archive: What would you like to know about copywriting?

GOT COPY? is my free, monthly e-newsletter that includes information about copywriting that impacts your everyday business, a marketing/writing tip to make your copy more effective, and a recommended Web site with valuable information. If there is a particular topic you would like to see featured in a future issue, please let me know.

     December 2002
        AT ISSUE:   What's Going On in the Copywriting Field?
        MARKETING/WRITING TIP:   Two Little Words...

     November 2002
        AT ISSUE:   What Are You Really Selling?
        MARKETING/WRITING TIP:   Copywriter's Survival Kit

     October 2002
        AT ISSUE:   Can a Business's Communications Sound Too Human?
        MARKETING/WRITING TIP:   How to Counter Common Client Defenses and Questions

     September 2002
        AT ISSUE:   Why Should Copyright Matter to Copywriters?
        MARKETING/WRITING TIP:   How to Know What to Keep and
                                                   What to Leave Out in Your Copy

     July/August 2002
        AT ISSUE:   The Money Issue - Getting Paid What You're Worth
        MARKETING/WRITING TIP:   Energize Your Copy

     June 2002
        AT ISSUE:   How Do People Perceive Copywriters?
        MARKETING/WRITING TIP:   How to Handle Critiques of Your Work

     May 2002
        AT ISSUE:   Should Copywriters Learn Non-writing Skills?
        MARKETING/WRITING TIP:   Marketing Yourself As A Copywriter

     April 2002
        AT ISSUE:   When It's Wise to Bring in the Copywriter
        MARKETING/WRITING TIP:   Starting the Copywriting Process

     March 2002
        AT ISSUE:   The Copywriter's Role in a Creative Team
        MARKETING/WRITING TIP:   Lessons Learned in Creating an E-newsletter

     February 2002
        AT ISSUE:   Copywriting Isn't Just for Advertising
        MARKETING/WRITING TIP:   Barging Through Writer's Block

     January 2002
        AT ISSUE:   Hiring (and Getting Hired As) a Copywriter
        MARKETING/WRITING TIP:   Making Your Signature Work

     December 2001
        AT ISSUE:   Are There Differences Between Print and Online Copywriting?
        MARKETING/WRITING TIP:   Beating a Dead Horse with Clichés

     November 2001
        AT ISSUE:   What Is a Copywriter?
        MARKETING/WRITING TIP:   Trim the Fat, Not the Muscle

Each issue is archived one month after its email distribution. Enjoy!

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