The Holmes Organization

They have existed since the beginning of recorded time, yet this most elementary form of visual communication still remains an important part of our society. Ironically, symbolic communication is assuming an even greater role in today's noisy, cluttered, fast-paced "information society". We are subjected daily to literally thousands of visual images and messages. Our minds only absorb a fraction of the information. Thus, more becomes less. Increased competition for our attention demands that our communication efforts be more effective, that we telegraph our messages more quickly, clearly, and concisely than ever.

IMPRESSIONS

If corporate identification can be likened to the clothes of the corporation, then it behooves one to carefully select the tailor. The Holmes Organization specializes in producing corporate identity systems that help companies quickly communicate meaningful impressions. Impressions build stature by tastefully reflecting the essence of the client's business or service. Often assignments encompass market research and in-depth analysis, nomenclature development, marketing testing, signage, packaging, stationary and vehicular application.

THE PROCESS

First a meeting is held to determine needs. A comprehensive proposal is then prepared suggesting appropriate identification applications (where necessary) and detailing all steps of the working relationship. In-depth meetings are then scheduled with the client, and with his publics, if appropriate. Objectives are cleared defined and agreed upon before the creative process begins. Ideas and graphics are presented in comprehensive layout form. Typically, three executions are included in the presentation. Final artwork is then submitted for approval before implementation begins. The results of the program are often immediately apparent. The long-term benefits of increased market awareness and stature are the true measure of the quality of art, design, creative thinking and strategic positioning.

BEGINNING

If you have decided that now is the time to enhance your image, increase your corporate awareness and present a uniform identity that truly represents your company's strengths, The Holmes Organization is interested in talking with you. In today's noisy market place, he who whispers, shouts.

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