Sports Review
Baseball Issue, 1955
Mail-In Premium Offer
From April 1929
American Boy
February 1957
World Weekly
March 1957
World Weekly
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| The Cracker Jack Box News
 From Cracker Jack ad in Good Housekeeping, August 1956, p. 149 |
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| Inside the Box: | The prize inside the Cracker Jack box was last updated on 1/28/06. If you are a first-time visitor, you'll need to open the box. But if you've visited the Cracker Jack Box before, you can go directly to the prize. To view the previously featured prize, click here. To view all other prizes that have been featured, check out the Archives page. (You can register below to be notified of prize and news updates.) |
| Current Prizes: | "Everyone's Hero" baseball cards were placed in 1 oz. boxes and 3.5 oz bags of Cracker Jack in August 2006. The set of ten cards feature six of the characters from the animated movie. The prizes have an "Everyone's Hero" front wrapper with a summary of the movie on the inside cover, information about the character on the back of each card, and a checklist of all the prizes in the series on the inside of the back of the wrapper.  "Irving Swings In" baseball card and "Everyone's Hero" promotional shelf tag A nostalgic prize series was released in the Spring of 2006. The prizes are found exclusively in retro Jack boxes sold only at Cracker Barrel Old Country Stores. The prizes are letters of the alphabet, designed to resemble old wooden children's blocks. Within the series of 26, there are six different colors used for the letters and six for the blocks. They interlock horizontally like jigsaw puzzle pieces. Capital letters are on the front, and lower-case letters on a solid colored background are on the back.  Alphabet Blocks Prizes in Cracker Barrel Cracker Jack Boxes
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| From the Bookstore: | Books about Cracker Jack prizes and advertising, as well as other collectibles books, can be ordered directly on-line via the
Cracker Jack Box Bookstore, in association with Amazon.com. Many are available at substantial discounts.
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| In the Spotlight: |
Candied Popcorn, Peanuts, and Tattoos, Too
On Saturday, April 12, 2003, Pam Hadden of New York CIty and a film crew were here in Old Jefferson, Louisiana, to tape a segment on Cracker Jack for a program on food premiums for the Food Network's "Top 5" series. The episode called "Surprising Prizes" premiered on
The Cracker Jack Box is honored to have been asked to contribute images and information for NPR's "Morning Edition" segment, "Present at the Creation," which featured Cracker Jack on Monday, August 26, 2002, and followed up the broadcast with a page about Cracker Jack on the NPR website. Click here to view NPR's Cracker Jack page. The Cracker Jack Box has also been credited with images used in the Firesign Theatre's Nick Danger "Danger in the Dark" interactive game. Go to the On July 24, 2002, The Cracker Jack Box was selected as a featured site on Shift magazine's website (www.shift.com) in a front page section called FILTER: DIGITAL CULTURE DISTILLED. It had been recommended by a visitor here by the name of Davey Boy who wrote to say how much he enjoyed his visit and the memories it evoked about his grandpa. The Cracker Jack Box is honored to have been selected in 1999 as the first and only recipient of the Images from this site were featured in a short piece on Cracker Jack collecting in the May '00 issue of Country Living, and also in the October 2000 hardcopy eBay Magazine. The Cracker Jack Box was also chosen as the ONLY non-corporate link for Frito-Lay's Cracker Jack web site's "favorite places." |
| Cracker Jack Exhibition: | "Memories Inside: An Exhibit of Cracker Jack Collectibles," was on display at the Jefferson Parish East Bank Regional Library, Metairie, Louisiana, from June through August, 2001. It featured Cracker Jack prizes and memorabilia from the collection of Jim Davis, Cracker Jack Box webmaster. Several of the prizes that previously have been featured on this web site were included, plus hundreds more. The exhibition was featured in "All It's Cracked Up to Be: Lagniappes of Yesteryear on Display," an article by Eva Jacob Barkoff in the New Orleans Times-Picayune on July 22, 2001.All seven of the library display cases were filled with prizes and surprises, a little something for all ages. Visitors were invited to write down and share their own Cracker Jack memories in a notebook next to the main display cases. |
From August 1955 comic book ad
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Registered Trademarks of RECOT, Inc., used by Frito-Lay, Inc., 1998. This site is not affiliated with Cracker Jack, RECOT, Frito-Lay, or CJCA. Product comments should be directed to: consumer.affairs@fritolay.com |
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Jim Davis
Cracker Jack Collectors Association
Board of Directors 1997-2001
Charter Member since 1994
Frito-Lay's Cracker Jack
Advisory Board Member
Created - 8/22/98
Page Last Updated - 9/4/06
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