The 1967 Cracker Jack animal clip-ons, or "Winky Badges," are made
of soft flexible plastic and have a clip on the back for attaching
to a pocket, or maybe even for using as a hair barrette. The animals
have animated lenticular faces (wiggle pictures) with eyes and mouths
that seem to move.
As a indication of size, the pony shown is approximately
1 1/8" tall and nearly 3/4" wide. In addition to the
pony, bird, bunny, dog, and cat, there are also a duck, monkey,
and mouse in the series. Other body colors include peach and yellow.
The clip-ons can be found marked in different ways, though none are
marked "Cracker Jack." Some have "Hong Kong" embossed on the clip,
some are marked "Made in Hong Kong" under the clip, and some are not
marked at all. No primary resource indicates that clip-ons of
a particular type marking were used as Cracker Jack prizes and that
others were not. The supplier and/or producer of the clips is not known.
Animal clips were definitely used as vending machine prizes as well. In June 2002, Maureen McCaffrey, editor of Charmed I'm Sure: A Newsletter for Bubble-Gum Charm Collectors, purchased an unopened bag of Penny King vending machine stock which contained yellow, red, and blue animal clips marked "Made in Hong Kong" under the clip.
A variation of these animals exist that have no clips at all. The cat shown below is a sample donated by Maureen. According to her, this type was used as arcade crane machine prizes; she remembers winning them as prizes at Asbury Park in the late '70's or early '80's. They are three-dimensional, hollow bodied, and made of a much thinner plastic. Note that the orange color of this one is not known to be a color of the winking animals with clips. But which came first, the 3-D's or the clips?