Cracker Jack Animal Clip-ons

Animal Clips

Winky Badges

The 1967 Cracker Jack animal clip-ons, or "Winky Badges," are made of soft flexible plastic and have a clip on the back for attaching to a pocket, or maybe even for using as a hair barrette. The animals have animated lenticular faces (wiggle pictures) with eyes and mouths that seem to move.

As a indication of size, the pony shown is approximately 1 1/8" tall and nearly 3/4" wide. In addition to the pony, bird, bunny, dog, and cat, there are also a duck, monkey, and mouse in the series. Other body colors include peach and yellow.

The clip-ons can be found marked in different ways, though none are marked "Cracker Jack." Some have "Hong Kong" embossed on the clip, some are marked "Made in Hong Kong" under the clip, and some are not marked at all. No primary resource indicates that clip-ons of a particular type marking were used as Cracker Jack prizes and that others were not. The supplier and/or producer of the clips is not known.

Animal clips were definitely used as vending machine prizes as well. In June 2002, Maureen McCaffrey, editor of Charmed I'm Sure: A Newsletter for Bubble-Gum Charm Collectors, purchased an unopened bag of Penny King vending machine stock which contained yellow, red, and blue animal clips marked "Made in Hong Kong" under the clip.

A variation of these animals exist that have no clips at all. The cat shown below is a sample donated by Maureen. According to her, this type was used as arcade crane machine prizes; she remembers winning them as prizes at Asbury Park in the late '70's or early '80's. They are three-dimensional, hollow bodied, and made of a much thinner plastic. Note that the orange color of this one is not known to be a color of the winking animals with clips. But which came first, the 3-D's or the clips?

Winking Cat

This sample is marked "Hong Kong." Since the ones used as Cracker Jack prizes are called "badges" in documentation, these without clips would not be the ones described as Cracker Jack prizes. However, they are so similar that it would seem one type certainly must have evolved from the other, which is only natural, since that is what animals do.

Animal Charms

There are other animals like these, not Cracker Jack prizes, that are charms and were used as gumball machine prizes. Rather than having lenticular faces, their facial features are molded, and some also have painted features. The example below on the left is flexible plastic, but the others are brittle plastic. All are marked "Hong Kong" on the back except the horse. These are from the collection of charms collector and authority Grace Leighton.

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© Jim Davis 4/3/99
Updated 8/24/02 and 1/21/03