Cracker Jack
Spider-Man and Looney Tunes
Lenticular Pogs

Spider-Man Lenticular Pog

This Spider-Man pog is one of a series of five lenticular disks inserted in bags of original Cracker Jack and Butter Toffee Clusters in December 1999 and the first week of January 2000, and found on store shelves by mid-January. These prizes have the distinction of being the first new prizes of the 2000, the first new prizes of the century, the first new prizes of the millennium, and the first prizes designed exclusively for the new family size bags of Cracker Jack.

When the pog is tilted, one image changes to another. For example, tilting the Spider-Man pog shown above reveals that "Spidey has traded in his old costume for a hi-tech red and black outfit," as explained on the back of the prize. Spider-Man has his hand outstretched with the two middle fingers to his palm to squeeze a trigger to shoot out his web. Two other pogs also feature Spider-Man.

Looney Tunes Lenticular Pog

The scene on this Looney Tunes pog with Granny swatting Sylvester with an umbrella to save Tweety Bird ("POW!") follows one of Sylvester tiptoeing up on an unsuspecting Tweety Bird from behind. (Or did Tweety set Sylvester up, knowing all along that Granny would be wielding her weapon? Fans know that Tweety is not always as innocent as he seems.) We learn from the back of the prize that Tweety and Sylvester are big time Hollywood stars, having made over 40 cartoons together. The other Looney Tune pog stars Taz, the Tazmanian Devil.

The disks are approximately 1 5/8"in diameter, and are marked "Cracker Jack" on the back. In addition to a narrative, the back of the prize also includes a prize number. The number begins with FL, for "Frito-Lay," followed by "00," indicating the year of the prize to be 2000. Finally, three digits complete the prize number, given each prize its own unique identification. For example, the prize number for the Spider-man pog shown is FL00163, and the Looney Tunes prize above is FL00161.

Some of the pogs were inserted into plastic wrappers with a child protection warning like those used with Mark McGwire lenticular disks in 1999, but others were packaged in new plastic wrapper without the child protection warning.

A Really Big Bag!

Some of the first family size bags, distributed at the same time as those with pogs inside, contained three of the paper prizes also found in smaller packages of Cracker Jack. But this series of pogs was the first set of special prizes created just for the 8 oz. bags. To emphasize the size of the large bag, the original flavor Cracker Jack bags pictured a family holding a really big bag.