The Peer Group


		This is a seminar about boundaries. It is about boundaries between customers (external and internal) and your business-or your part of the business. It has evolved from a book called the No Boundary Manager. It encourages managers, you and your colleagues to tear down boundaries and convert underperformance, apathy and customer inaction into top quartile performance, passion and customer endorsement. It shows how wrong business processes obfuscate business purposes and too often separate and divide you from customers and success.
by G. Howard Eaton, T. David Phillips, James F. Sutter.	No Boundary Site is www.thenoboundarymanager.com

continued

This is a seminar about identifying and tearing down the Great Wall of China between your business and its customers.We always wanted to see the Great Wall of China. Then we got a chance to see it. It’s imposing. It is physically and psychologically impressive, stretching thousands of miles across northern China. Astronauts have reported that they can see it from space. Built over centuries to separate the Chinese from the marauding Mongols, it is an imposing boundary. Over time, we build walls between ourselves and our external and internal customers. Whether these walls are intentional or not, they form boundaries, physical and psychological, that separate us from our customers. Boundaries pervade our business processes. Boundaries—some as impressive as the Great Wall of China—turn customers away and prevent them from buying, or make them dissatisfied and persuade them not to buy again. Boundaries can be complex, especially in this age of consumer-driven, internet-supported markets. Consumers are smart. They have choices, and they don’t hesitate to ignore, object, compare, negotiate, and litigate. In addition, competitive advantage is changing. Nowadays, relationships are among our key competitive advantages. Unfortunately, boundaries impede the creation and maintenance of buyer relationships, causing misalignment between businesses and their customers.Boundaries are defined at each contact with your prospects and customers, at each Moment of Truth. In The No Boundary Manager, you will be reintroduced to Moments of Truth, learn about the boundaries that they illuminate, and learn to apply boundary concepts to your business processes and practices.

The No Boundary Manager distinguishes between traditional and nontraditional feedback, reminding us how important nontraditional feedback is to success and top quartile performance. GAAP-based accounting and reporting is important but not enough. New approaches, using advanced information technology, are needed.The No Boundary Manager reminds us that boundaries have consequences. Some we inherit, some we create, but they all together affect today’s customers and tomorrow’s prospects.Whether you are the CEO, COO, CFO, CIO, in the FRONTLINE, or in support services, this seminar can help you improve the way you think and manage. Everywhere throughout the business, each manager and employee is responsible to create and maintain satisfied customers. We hope you will find The No Boundary Manager clear-eyed, remindful and profitable.