Authorized Integrity Toys Dealer

The Fashion Royalty™ line was conceived and created by designer Jason Wu in 2000 when he was living in Europe where he drew much of his inspirations. The dolls celebrate the glamour and excitement of the fashion industry, bringing in a uniquely diverse collection to the fashion doll arena. It was through Integrity Toys and its president, Percy Newsum’s help that Mr. Wu was able to finally realize his concept into reality. After 2 years in the making, with the help of the Integrity Toys design team under Mr. Wu’s creative direction, the Fashion Royalty™ line was finally born.

With a spectacular splash created by its introduction at Toy Fair 2002 and the highly anticipationed release a few months later, the Fashion Royalty™ collection has redefined the industry’s quality standards and put new meaning into the expression high Fashion collectible doll. From ultra limited production numbers, to the minute details of their couture-quality garments, the Fashion Royalty™ collection dolls have made their ways into the collections of even the most discriminating collectors worldwide.