True/False
Indicate whether the sentence or statement is true
or false.
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1.
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Each
action taken by a buyer engaging in commerce has a corresponding action that is taken by a
seller.
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2.
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The
chart in Figure 1-2 outlines aspects of the vendor's role in commerce.
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3.
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Although the Web has already grown very rapidly, many experts believe that its growth
will level off and decline within the foreseeable future.
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4.
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The
political structures of the world have not kept up with Internet technology, so doing business
internationally presents a number of challenges.
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5.
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A
company can have at most one business unit.
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6.
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When
a business unit delivers a product to its customer, that customer may use the product as a part of
its own value chain as purchased materials.
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7.
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If
Amazon.com displaces sales from neighborhood bookstores and forces the neighborhood bookstores to
close, Amazon.com will have reintermediated those bookstores.
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8.
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In
general, sticky Web sites can generate more advertising revenue than non-sticky Web
sites.
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9.
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Smaller general-interest sites, such as refdesk.com, have had much more difficulty
attracting advertisers than the larger search engine sites.
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10.
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Mercata offers group purchasing services, which it calls PowerBuys, on a variety of
merchandise including electronics, appliances, luggage, and jewelry.
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11.
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The
HTML code <IMG SRC="Virginia300.gif" ALT="ScreenTip"> is used in the Web
page in Figure 2-7 to include the graphic object logo at the top of the page.
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12.
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A
site design with many graphics can be very slow to load in visitors' browsers.
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13.
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The
home page in Figure 2-9 allows you to browse or search using seven different product classification
schemes.
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14.
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As a
Web site designer creates a Web site, he or she should design the site around how visitors will
navigate the links and not around the company's organizational structure.
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15.
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As a
Web site designer creates a Web site, he or she should build the site to work for visitors using the
oldest Web browser software on the oldest computer with the smallest monitor connected to the lowest
bandwidth connection still likely to be in use.
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16.
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The
Web-specific metrics currently in use were originally the subject of debate, but now are generally
accepted.
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17.
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The
period of time chosen to calculate page loads in a Web site visit depends on the type of
site.
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18.
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The
first type of contact in Figure 2-12 is called many-from-one.
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19.
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The
second type of contact in Figure 2-12 is called one-to-many.
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20.
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Even
though a large number of people now use the Internet and many companies seem to view their Web sites
as billboards or broadcasts, the Internet is not a mass medium.
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Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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21.
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The
term ____ refers to the conduct of selling, buying, logistics, or other organization-management
activities via the Web. a. | e-sales | c. | hypercommerce | b. | e-commerce | d. | electrocommerce | | | | |
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22.
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Many
researchers and business managers argue that the main contribution of electronic commerce is to
reduce ____ costs. a. | commerce | c. | transaction | b. | disintermediation | d. | merchandising | | | | |
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23.
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A(n)
____ business unit is one particular combination of product, distribution channel, and customer
type. a. | indexed | c. | strategic | b. | manufacturing | d. | industry | | | | |
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24.
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The
term value ____ is used to describe the larger stream of activities into which a particular business
unit's value chain is embedded. a. | stream | c. | linkage | b. | network | d. | system | | | | |
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25.
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People spend more time at a(n) ____ Web site and are thus exposed to more
advertising. a. | adhesive | c. | sticky | b. | adherent | d. | commercial | | | | |
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26.
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Newspapers and other publishers worry about the phenomenon known as a. | portage. | c. | procurement. | b. | remediation. | d. | cannibalization. | | | | |
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27.
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Many
of the products that companies buy on a recurring basis are a. | logistics. | c. | commodities. | b. | commercial. | d. | value chains. | | | | |
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28.
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In
1998, electronic brokers E-Trade and Ameritrade Holdings funded a new venture with contributions from
several other brokerage firms called the a. | NECX Online Exchange. | c. | International Securities Exchange. | b. | NYSE
Online. | d. | USAXchange. | | | | |
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29.
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____
was one of the first Web communities. a. | GeoWorld | c. | The WELL | b. | Lycos | d. | Virtual.com | | | | |
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30.
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The
interface of a Web site is the view it offers to visitors and includes its a. | layout. | c. | controls. | b. | colors. | d. | All of the above | | | | |
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31.
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A(n)
____ version of a site can be an especially important feature for blind or visually impaired
visitors. a. | frames | c. | indexed | b. | text-only | d. | graphical | | | | |
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32.
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You
can provide thumbnails to Web site visitors so the page will load on low ____ connections in a
reasonable time. a. | bandwidth | c. | network | b. | mechanical | d. | hyperlink | | | | |
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33.
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In
its simplest form, a(n) ____ test will ask the Web site users to talk aloud as they use the site in a
testing facility. a. | interrogation | c. | clickthrough | b. | usability | d. | clickaround | | | | |
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34.
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Sophisticated usability tests utilize a. | cameras that
track users' eye movements. | b. | mouse clicks. | c. | keyboard
activity. | d. | All of the above | | |
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35.
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The
____ Awards are given to sites that exemplify the kinds of sites that Internet users should visit
every day for information and entertainment. a. | Internet | c. | Gates | b. | Webby | d. | Jobs | | | | |
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36.
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Communication that flows from one advertiser to many potential customers is called a
____ communication model. a. | heuristic | c. | many-to-one | b. | many-to-many | d. | one-to-many | | | | |
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37.
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Market ____ divides the pool of potential customers into segments. a. | laceration | c. | segmentation | b. | breakdown | d. | augmentation | | | | |
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38.
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The
practice of targeting very small market segments is called a. | minimarketing. | c. | many-to-many
communication. | b. | market segmentation. | d. | micro marketing. | | | | |
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39.
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The
____ rate of an advertising method is the percentage of recipients who respond to an ad or
promotion. a. | click-through | c. | conversion | b. | opt-in | d. | follow-up | | | | |
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40.
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Ensuring that a site is included in search engine databases and that the site includes
appropriate ____ tags are both important elements in developing site awareness among the visitors you
want to attract. a. | spam | c. | META | b. | header | d. | content | | | | |
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