True/False
Indicate whether the sentence or statement is true
or false.
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1.
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TCP/IP is a three-layered program.
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2.
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Works
are not protected by copyright unless they include a copyright notice.
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3.
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The
process marked 1 in Figure 4-22 depicts symmetric encryption.
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4.
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Unlike Java code, which any Web browser can run, ActiveX controls run only on
computers running the Windows operating system.
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5.
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Individual states have laws that can create personal jurisdiction for their
courts.
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6.
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The
four elements shown in Figure 6-11 are manifestations of the differences in legal rules and cultural
customs in the two countries.
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7.
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Tags
are NOT case sensitive.
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8.
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The
advantage to using the H1 tag is that when you specify a font for the document content, the content's
appearance will be more consistent across different browsers.
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9.
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All
headers are boldface, but some of them appear smaller than normal text.
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10.
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The
primary advantage to using an inline image is that a user can view the full image without scrolling
through the Web page.
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11.
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You
would use the <ANCHOR> tag in order to assign an anchor name.
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12.
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Customers in the Commitment stage of a five-stage customer life-cycle need to be
reminded to buy a company's products and services.
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13.
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Because of the Web's versatility as an advertising tool, there are virtually no
limitations as to the size of banner ads.
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14.
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Banner ads are essentially graphic ads that load as part of the Web page that hosts
them.
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15.
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Banner ads are created using a HTML format file and any graphics editor.
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16.
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Another word for the gross profit margin is the gross margin.
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17.
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Gross
margins and markups take into account the cost of the inventory, including any inbound freight
charges.
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18.
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Using
the Web as a brainstorming tool can be very efficient, but also very costly.
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19.
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Increased buying power could help a company reduce the costs of their
products.
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20.
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You
don't have to include an Analysis of Competitors in your business plan if your business has no
competitors.
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Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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21.
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The
interface of a Web site is the view it offers to visitors and includes its a. | layout. | c. | controls. | b. | colors. | d. | All of the above | | | | |
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22.
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A
____ extranet exists when an organization allows the public to access its intranet from the Internet
or when two or more companies agree to link their intranets. a. | private
network | c. | LAN | b. | public network | d. | WAN | | | | |
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23.
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A
____ account allows businesses to accept credit card payments and receive authorization to process
those payments by the bank that issued the credit card. a. | merchant | c. | smart | b. | merchandising | d. | fulfillment | | | | |
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24.
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The
failure of a government agency to protect your Social Security number from unauthorized access is
a(n) ____ risk. a. | privacy | c. | delay | b. | secrecy | d. | misappropriation | | | | |
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25.
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____
is a technique in which some two-digit years are considered to be in the 20th century, whereas others
are considered to be in the 21st century. a. | Century analysis | c. | Bookending | b. | Annual
security | d. | Windowing | | | | |
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26.
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____
purchases do not occur on the Internet but rather in physical stores. a. | Offline | c. | Logical | b. | Physical | d. | Material | | | | |
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27.
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PayPal.com is a free service that earns a profit on the ____, which is money that is
deposited in PayPal accounts. a. | margin | c. | buoyancy | b. | edge | d. | float | | | | |
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28.
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When
Web browsers and Web servers communicate with each other, the message that a browser sends to the
server when it establishes a connection can include a(n) ____ header. a. | request | c. | local | b. | index | d. | translation | | | | |
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29.
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What
does H1 stand for in an HTML tag? a. | Heading 1 | c. | Half-page | b. | Haettenschweiler
font | d. | None of the
above | | | | |
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30.
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The
"UL" in the <UL> tag stands for a. | Unlimited Length. | c. | Unqualified Letters. | b. | Unifying
Ladder. | d. | Unordered
List. | | | | |
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31.
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Which
list uses the most tags within its code? a. | ordered | c. | definition | b. | unordered | d. | None of the
above | | | | |
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32.
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What
tags can you use to indicate exactly how characters are to be formatted? a. | physical
character | c. | appearance | b. | formatting | d. | All of the above | | | | |
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33.
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Which
of the following properties cannot be used with the <HR> tag? a. | ALIGN | c. | SIZE | b. | WIDTH | d. | None of the above | | | | |
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34.
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What
would be the proper way to add <A> tags to a heading? a. | <H1><A
NAME="FUN">Fun</A></H1> | b. | <A><H1><A
NAME="FUN">Fun</A></H1> | c. | <A
NAME="FUN">Fun</A></H1> | d. | <H1><A
NAME="FUN">Fun</H1></A> | | |
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35.
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The
____ shows exactly where a specific file is on the computer. a. | absolute
path | c. | hyperlink | b. | link tag | d. | relative tag | | | | |
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36.
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Which
of the following is an example of one-to-one marketing? a. | a Web site where
each type of customer has only one choice in products | b. | a door-to-door
salesperson | c. | a one-page Web site | d. | a mass
mailing | | |
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37.
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During which of the stages in a five-stage customer life-cycle should a company's
message be focused on reinforcing the customer's good feelings about their product? a. | Awareness | c. | Familiarity | b. | Exploration | d. | Commitment | | | | |
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38.
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Which
of the following effects has effectively prevented the decline in click-through
rates? a. | eye-catching
graphics | c. | banners that
look like dialog boxes | b. | interactive effects | d. | None of the above | | | | |
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39.
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If a
company can increase the volume of products it buys from the supplier, on what might the supplier
begin to negotiate? a. | unit prices for inventory | c. | manufacturing costs | b. | unit prices for
shipping | d. | overhead
costs | | | | |
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40.
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What
is an executive summary? a. | a sales tool | b. | a summary of the
business plan that executives can use to determine if they want to read the plan in more
detail | c. | a section of the business plan that highlights specific
information from each of the other sections | d. | All of the
above | | |
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