Lucky Charms
Okay, there's
this guy Lucky, see, and he's a short Irish dude with a temper as hot as
the mean streets of the city that he's walkin', growling to himself in
a clipped brogue, worried about bein' clipped himself and left in the gritty
gutter. He's got the something that all the kids are hot for nowadays,
and the Rabbit's been all over his ass lookin' for pretty much the same
thing.
"Always after
me lucky charms" he mutters to himself, careful that his words aren't loud
enough to be heard by the creeps hangin' out, bumping into him, or whoever
the hell might be listenin' out the doorways.
Everybody's outside
cuzza the Santa Ana's been blowin' for godawmost a week now, gangstas are
throwin' dice or pennies or some shit, hustlin' and bustlin' on the streets.
The good ol' Irish cops all probably safe at the damn donut shop, ain't
never around when ya need one. Prob'ly bust his balls and take all the
lucky charms. Shoulda learned with what happened with the pot o' gold...
Lucky's been
wearing the same green suit for just about as long as he can remember,
which is just about the day before yesterday it seems what with all the
shit that's gone down lately. Lucky-- lucky he ain't a green stain on the
bottom of somebody's shoe the way things have been goin'. And it's way
too hot to be wearin' a coat. Lucky finds a mom & pop Korean grocery store
that ain't already been burnt out and dives inside. "You gotta bat'room?"
he snarls at the little brown man behind the counter. Little guy blinks
and starts to babble some sing-song; Lucky's in a hurry. He's already found
a sign that says Men and slams through the door the sign's stuck to.
Inside, a tiny
room is crammed full of one toilet and a sink. It's small, but it's clean.
Lucky splashes some water on his face and puts the lid down on the toilet,
seats himself on it like a toadstool. He reaches into his coat and pulls
out an enormous rectangular box. This box has got drawings all over it
of different shapes; hearts, moons, stars and all kinds of weird shit.
Lucky grits his teeth and stares into the wall. Furious, he looks back at the box again and man, if looks
could kill, his would ignite that whole box, Poof!
He can't remember
how he got into this mess, it seems like he's been runnin' for ever. And
whenever he's about to get away Scot-free, they're right there waiting,
like they already know what he's gonna do. Make a presto-magic plane to
fly away on and they'll shoot that fucker right outta the sky. Lucky--
yeah, lucky he's still alive. And sweatin' bullets in some damn rinky-dinky
shithole, lost and wonderin' what the hell's he supposed to do next. He
glares at the box again.
"Frosted oat
cereal my ass," he mutters. Probably loaded all up with angel dust or crack
or some shit the way these boys want it so bad. He knew there was more
to it than that, too. These pictures on the outside... someone once told
him what an orange star and yellow moon meant, but this box had a blue
moon. And a red balloon. And a purple horseshoe. What sort of psycho acid-head
made this up? Probably some sick devil-worship crap.
Ah, well. Can't
hide in the bathroom forever. Lucky wets his face one more time and dries
off with a gas-station brown paper towel. Wads it up in one hand and
drops it in the little bucket under the sink. He puts his coat back on
and shoves the devil-box back in under his arm. Ready to go again, like
a machine gun would be less noticeable than the bulge this box makes inside his coat.
Be a lot more useful, anyway.
As he walks out
the little brown Korean guy just looks. Not every day you see a short Irish
dude in a green suit hidin' a package under his coat. Go ahead, call the
cops-- betcha they're down at the damn donut shop. Still. Besides, he's
outta here in like a second and a half. Already gone, man.
He hits the street
and the sunlight hits him right back. Like walkin' into a furnace. "I know--"
he muttered to himself. "I'll turn into a furnace and burn their damn eyebrows
off!" A few steps later, "Or turn into a fuckin' cereal bowl! That's what ya do with lucky charms!" He cackles a sharp laugh and walks
fast, bumpin' into people; nobody moves outta the way for a lunatic wearing
a green suit in this neighborhood. Walkin', walkin'...
He comes to a
side street- "I know, I'll turn into an alley--" and ducks into it, walking whoops straight into a gun shoved in his
face (his face only bein' about waist-high). He looks up. Sure enough,
the gun belongs to a large, stupid-lookin' pasty white dude with huge ol'
ears floppin' all around. The creature's grinning all goofy and hollers,
"Sweet surprises!"
Rabbit! Shit!
How'd he find him here? Lucky woulda sworn he wasn't followed. His heart's
pounding as he watches the beast with the inane grin flop his ears. Flippin'
dorky dork. Checking quick, he sees Rabbit's alone in the alley. Alone
with a gun pointed, ready to turn Lucky's brains into raspberry red mush
all over the far wall. Man, if he gets out of this, he's goin' straight
back to General Mills and kick his ass.
Lucky plays it
cool. "So how'd you track me down, Rabbit?"
The way he gloats
tells Lucky that Rabbit's paying more attention to his ego than his gun.
Dangerous gunbunny.
"Disguised as
a gangsta rapper, I saw you head into that grocery store, then just hid
here until you came out!" He is so full of his own bad self that all his
sentences come with expolation points. "And now all that fruity goodness
is mine! Ah, tricks!--" Rabbit gets all excited and starts singing in the
alley, loud as he can, forgetting all about his gun. "Sugar sugar, Lemon yellow, orange
orange--" Talk about fruity...
Lucky sees his
chance and sugar-smacks the gun outta Rabbit's grasp, knocking it down
a sewer grate. The quick action stuns both of them a little, then Rabbit's
crackhead grin fades and his ears start to droop. Now it's Lucky's turn
to smile, kind of a sneer or a smirk or something.
"Silly Rabbit,"
he said, "Tricks are for kids who know how to play 'em without gettin'
their ass kicked. You do not ever want to fuck with me. You're toast, man!
I eat assholes like you as part of a nutritious breakfast! I know-- I'll
turn into a Sherman tank and--" But Rabbit, making some gay-ass sproingy
noise, is already history, a little white speck bouncing off in the distance
like a koo-koo bird.
|
Lucky was born in 1964. Lucky's full name is L.C. Leprechaun, and he touts his cereal as being "Magically Delicious." Lucky the Leprechaun magically changes ordinary, shapeless white marshmallows into shapes with bright colors. Originally he put the pink hearts, yellow moons, orange stars, and green clovers into Lucky Charms cereal. In 1975 he added blue diamonds. Purple horseshoes arrived in 1984. Red balloons were added in 1989. In 1991 the star-in-balloon replaced both the red balloon and the orange star. A blue, yellow and pink rainbow was added in 1992. The yellow and orange Pot of Gold replaced the yellow moon in 1994. New brighter colors were introduced in 1995 along with the return of the moon, only now it is blue! And the star was changed from a 6-point to 5-point shape. A dark green clover in a light green hat replaced the green clover in 1996. The primary marshmallow shapes, as of January 1999, are: red balloons, blue moons, pink hearts, multi-colored rainbows, yellow and white shooting stars, Lucky's green hat with a green clover, orange and yellow pot of gold, and purple horseshoes. As the story goes, a predatory whale swirled the colors on the marshmallows in 1986, and was subsequently "punished" by being turned into a rainbow-colored whale marshmallow for a limited time. Green pine trees were featured as an Earth Day promotion, and an annual Christmas version of Lucky Charms includes festive holiday marshmallows. Olympic "Rings" (1996) and "Twisted" (1997) two-color shapes: Pot of Gold, Moon, Balloon, Horseshoe, and Heart have been boxed. In early 1999, General Mills celebrated
an "Around the World Event" with globally famous marshmallow shapes. These
are: green and yellow torch, gold pyramid, blue Eiffel Tower, orange Golden
Gate Bridge, purple Liberty Bell, pink and white Leaning Tower of Pisa,
red and white Big Ben clock, and green and white Alps.
Lucky Charms was the first cereal to include marshmallow pieces (technically called "marbits"). Marbits were invented by John Holahan in 1963. General Mills attempted to replace L. C. Leprechaun in the mid-1970's. Waldo the Wizard, a man in a green wizard's cap and gown (and black sneakers on his feet), appeared on boxes in 1975. It was a test to find a replacement for the leprechaun. Officially, Waldo proved to be less popular than "Lucky" and magically disappeared from boxes one year later. An inside source says "In fact, Waldo the Wizard scored far better than Lucky the Leprechaun in focus group tests. The entire project started because kids (and therefore the client) got tired of Lucky. Despite Waldo's success, which I was told was considerable; the client got cold feet. They worried about losing the "equity" they had in Lucky, though at the time it couldn't have been much if they initiated a new character search, produced and aired commercials, rather than just running storyboards past focus groups as a disaster check." |