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My Teaching Philosophy
I believe that my foremost responsibility as an educator and a scholar is to stimulate my students' intellectual curiosity and to guide them in their pursuit to become effective life-long learners. In my teaching, I introduce my students to the tools and ideas that will help them in making sound business decisions that will have positive impact not only on the organizations they lead, but also on the world, in which they live.
My professional orientation in the discipline of marketing is one of consumer advocacy. I urge my students to become the agents of societal transformation on a global scale. During class discussions, I often ask my students: What is the world that you would like to live in? How can marketing contribute to improvement of human conditions globally? In guiding my students to provide answers to these questions, I emphasize the importance of the societal marketing concept philosophy, which asserts that the goal of marketing is the achievement of both the financial and non-financial objectives of firms through identification and satisfaction of consumer needs and wants, while considering the wellbeing of the consumers and the global society at large.
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