Although everyone loves to hear a success story of the inventor who patented his idea, landed a licensing deal and now receives a quarterly check. We also love the story of the kid from the country who played guitar and became a rock star.

We see the most results from inventors who take part in manufacturing and marketing process themselves. No one has more passion about a product than the inventor. When an inventor takes a role in the entire process, we tend to see the product achieve some level of success, from there it has a real chance of being seen and subsequently, attracting a licensing offer. My friends who are writers are seeing something similar. There are many ways to self publish now and often a book starts out that way, when the author has sold a significant number of copies on their own, that can lend credibility to the books merit and make it attractive to a publisher.

Most royalties that we see are between 3.5% and 6%. When an inventor has not had experience in the entire process they often ask, “Why does the licensee get 94% of the profits of my invention?” In fact, they don’t get 94%, they hope to make as much profit as the inventor. When an inventor has taken part in the entire process themselves, they welcome the prospect of letting someone else handle manufacturing, shipping, wharehousing, sales etc. so that they can receive the royalty and become an inventor again.