Saratoga Sound Ltd. "Masters of the Mix"
Digital Recording & Production Studio
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| Saratoga Sound Ltd., in association with Amazon.com, is pleased to announce the establishment of its new e-commerce network. Our goal is to assist in the marketing and distribution of music on a local, regional, national & international level by developing and implementing network models using various on-line/off-line methods. These methods include traditional marketing and promotional strategies, combined with innovative on-line networking/marketing techniques & various on-line music associations. Using various strategies and associations including Amazon.com and others, Saratoga Sound Ltd. is developing and implementing its Marketing/Distribution Network Paradigm for use in conjunction with those projects that are produced thru the Studio, as well as those independent artists/entities that are seeking assistance in on-line marketing and distribution. Please feel free to use the resources available on this site to help you in your journey. Our Network Paradigm consists of 5 basic Models: 1) secure base of operations (on-line/off-line); 2) secure product (on-line/off-line); 3) secure distribution channels (on-line/off-line); 4) develop & implement marketing strategies (on-line/off-line); 5) develop & implement promotional strategies (on-line/off-line). It can be helpful to apply the following considerations to the above paradigm: First, the Internet puts everybody on a level playing field. Big or small, a simple computer and Internet access puts the world at your fingertips. Now there are no excuses - you are only limited by your imagination! Second, the World Wide Web should be called the Wild Wild West! In many areas the rules, if any, are still being made, and the possibilities for network modeling are endless. Be as creative with your marketing as you are with your music. Third, the Internet, despite its size and potential, is still in its infancy. A lot of uncharted territory out there so research and vigilance are essential. Watch your step! Fourth, it helps to view the Internet and the various network models as the super-highways, and your various strategies as the car. Just because your work is on the Internet doesn't mean it will sell - but with millions of potential customers, it still comes down to promotion, using new - school as well as traditional strategies and models. You gotta drive the car, but now you can go anywhere - draw your own map!
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