Cannon Paddles

The client wanted to develop a high-end paddle brand to differentiate the new Accent line from the other Cannon brand. This design incorporates the carbon fiber cloth that distinguishes this brand of paddle as a background element. It works well to tie the media with the paddles themselves.

Web site and Hang tag

This cover was composed in Photoshop from 4 different photos and ties perfectly with Cannon's slogan "your connection to the water"