I've been reading a bit about buzz marketing, mostly prodded by Seth Godin's Purple Cow and Free Prize Inside (a must read by anyone, not just marketing dweebs). Its really interesting the reaction people have to it. I think 60 minutes (or maybe dateline) did a story about it that was very negative alluding that this was trickery. They showed a couple with an Erickson phone camera asking people to take their picture. I don't really see that as trickery. They also showed a guy who was playing video games with a digital glove at Starbucks. People would approach him and ask him about it. Not really deception.

Well here's a great example of a bit of buzz. Its really brilliant actually. Its a thing called "Making over Mona" that has a little story about the Mona Lisa being a little too old and needing a little "work" done. It then let you give her Botox, colagen etc. to your hearts content and then at the end tells you about a better way, some sort of face cream. So here I am talking about it. I won't buy the product, but I'm talking about it, giving them a link, a minor page rank boost, and of course a few more eyeballs who may turn out to be customers. Briliant stuff.

I've fixed up the template so that it looks ok under Firefox and IE now. What a pain. Plus I'm not really happy with the results. I liked the old look better, but if it doesn't render in all browsers, I guess it doesn't really matter. I've just a few more little fixes to make. Currently the blog entries look just fine in FireFox, but IE renders them with a bit too much space between the top and the first entry. Though the links column renders a bit too high now in FireFox. And I don't like the way it resizes. Oh well. I guess I'll play with it some more, though its looking like a really good idea to grab one of the standard ones from blogger and just go with it. They've added a few nice ones lately.