McDonald's Prank


Are you familiar with Rob Cockerham? This imaginative rogue combines his natural ability for materials handling with a quirky sense of mischief to produce a myriad of pranks and scientific(?) experiments, which he then posts on the web for the amusement of all. Check him out - you'll be glad you did.

Anyway ... after reading some of his adventures, I emailed him to convey my amusement.

Through a series of back-and-forth emails, I ultimately involved myself in his latest project. He asked whether my local McDonald's had a sign like the one on the left. After I confirmed it had a similar one, he said he'd mail me a package and instructions to participate in a little sign-replacement manuever.

I wasn't sure what to expect.

 

At work the following week, I received an oversized envelope, containing the following letter and placard:

I noticed the other day that my local McDonald's doesn't have a "hot apple pie" placard on its "treat" menu, so I made one to help them sell more of my favorite winter-time treats.

Then I got to thinking, the apple pie is a symbol of American culture and freedom! The more I thought about it, the more I became convinced that it is my patriotic duty to help McDonald's restaurants across the US (and Canada) sell more apple pies!

I've printed up a few here at home, and now I need your help! Please help me get these apple-pie advert-cards to their rightful spots on America's Fast-Food menu boards!

For safety reasons, I suggest posting them at night, when the drive-thru is deserted, and bring a camera if you have one.

Thank you, and God bless America.

Rob Cockerham

I took a test drive through the local McDonald's Drive-thru to check out the territory.

I hit the McDonald's at 1690 President Avenue in Fall River, MA - in a busy area right off the highway, bound to receive more traffic than a typical McDonald's.

I noticed that the pies in Massachusetts are more expensive than in California, priced at 99 cents! I certainly didn't want the sign removed because someone noticed an incorrect price. Thankfully, I was well equipped with Avery labels.

On the night of the expedition, I printed out a price correction and affixed it to the placard. Chris and I were ready to rock.

On February 9, 2002 at 1:30 a.m., we took Route 24 to the rotary and slid around the corner to McDonald's plaza. We did a careful drive-by to check the area for cops. There were none! As an added bonus, there were plenty of cars parked in the plaza, thanks to a 24-hour CVS pharmacy. Our presence wouldn't look too suspicious. We proceeded to the drive-thru without further delay.

 

 

 

 

We thought the menu was much improved.

Chris manned the camera while I performed the switch. I removed a placard for a McChicken something-or-other and hid it behind the Fruit and Yogurt parfait.

 

Mmmm ... pies!

 

Chris ate a pie as we drove away.

 

 

As we left the McDonald's area and drove back through the plaza to the exit, a police car pulled in and parked in front of CVS.

Mu-haha! He was too late to foil our evil plans!

 

Give me a thrill and email me!

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All images and associated text © Rebecca Paiva, 2002